Grocery delivery saves time but adds cost: fees, markups, and tips. Is it worth it? It depends on your situation. This guide breaks down the costs and when delivery makes sense. Use our MealPrepBudgeter calculator to compare.
Typical Delivery Costs
Delivery services charge: delivery fee ($5–10 or more), service fee (percentage of order), and markup on items (5–15% above in-store prices). You also tip the shopper. A $100 order might cost $115–130 with fees and tip. Membership (e.g., Instacart+) can reduce or waive fees if you order frequently.
Pickup vs Delivery
Curbside pickup is usually cheaper. Many stores offer free pickup with a minimum order. You drive to the store but don't go inside—saves time and reduces impulse buys. No delivery fee, no tip. A good middle ground.
When Delivery Might Be Worth It
- No car or difficult to get to the store.
- Time is very limited—delivery frees an hour or more.
- You're sick or caring for someone.
- You stick to a strict list and avoid impulse adds—delivery can reduce in-store temptations.
When to Skip Delivery
- Budget is tight—fees add 15–25% to your bill.
- You want to compare prices, use coupons, or shop sales in person.
- You prefer choosing your own produce and meat.
- The store is close and you have time.
Cost Comparison
| Option | Typical Extra Cost |
|---|---|
| In-store | $0 |
| Curbside pickup | $0–5 (often free) |
| Delivery | $15–30+ per order |
Tips to Reduce Delivery Cost
Use pickup instead of delivery when possible. Join membership only if you order often enough to offset the fee. Choose substitute preferences to avoid unwanted swaps. Stick to your list—avoid adding items in the app. Use store apps (Walmart, Kroger) which sometimes have lower fees than third-party services.